NBL invested N$3.2 million in community projects over the past year in support of its purpose, Creating a Future, Enhancing Life, and the strategic outcomes: Sustaining Growth, to be Ever-Expanding, Securing the Future and Bringing Sustainability Everywhere, Impacting the World.
NBL is in the process of reviewing its CSI strategy to ensure closer alignment with its strategic objectives. The O&L corporate affairs team is responsible for CSI in the Group, but NBL participates in determining projects relevant for its business, in this case for example in driving responsible drinking.
All CSI projects have a partnership approach and consider the long-term impact of the Group’s investment and involvement. CSI projects therefore have the additional benefits of enhancing relationships with key stakeholders.
Core projects include the following.
Condom distribution project
This public-private partnership between NBL, the Ministry of Health and Social Services and the German Government’s Gesellschaft für Internationale Zusammenarbeit support Namibia’s fight against the spread of HIV/AIDS. Through NBL’s distribution network, 3.2 million Smile condoms were delivered. It is estimated (by applying the John Stover measure) that approximately 6 400 new HIV infections were prevented as a result of this initiative.
Blow the horn on rhino poaching
NBL launched a campaign in support of the fight against rhino poaching. Namibia is home to free roaming rhino and the largest population of Black Rhino in Africa – one of the main drivers of tourism to the country. Tourism in turn contributes significantly to employment and economic growth. With a reward of N$1 million – and in partnership with the Ministry of Environment and Tourism, the Namibian Police and Intelligence Support Against Poaching – NBL aims to incentivise the general public to provide tip-offs leading to the arrest and prosecution of Rhino poachers.
NBL’s premium beer brand, Windhoek Lager showcased Namibia’s unique and internationally appreciated wildlife in partnership with wildlife conservation organisation N/a’ankusê.
NBL also announced the imminent release of a new television series for the Namibian Broadcasting Corporation title ‘WildJobsNamibia’. Shot entirely on location in Namibia, this was the second most viewed programme on KykNet in 2015.
NBL supports the Ministry of International Relations and Co-operation to celebrate Namibia’s Independence each year.
The Vigo brand supports schools caring for physically and mentally challenged children.
Read more about responsible drinking initiatives.
