NBL’s strategic partnerships are selected based on common goals and values, which are directed by the Group’s strategic framework. As these constitute the foundations of partnerships, the outcome of partnership initiatives is aimed at delivering on the Group’s long-term strategic objectives. The strategic framework is set out below:
Purpose
Creating a Future, Enhancing Life
Vision
To be the most Progressive
and Inspiring Company
Values
| Let’s Talk | |
| Let’s do it | |
| Hooked on Results | |
| We Grow People | |
| We All Serve | |
| Naturally Today for Tomorrow | |
| We do the Right Things Right |
O&L Group Vision for 2019:
| to reach a N$2 billion EBIT target | |
| to reduce the Group’s carbon footprint by 20% | |
| to remain an Employer of Choice | |
| to create 4 000 additional job opportunities |
NBL has been part of the development of and commitment to the O&L Vision 2019 process. The Group’s purpose is driven through three strategic focus areas, and the values direct their implementation. The NBL Senior Leadership Team has taken full ownership of the strategic framework, and report monthly on progress against the four vision metrics.
Extensive work has been done over the past few years to ensure that employees’ individual purposes connect to the Group purpose, thereby ensuring sustainable alignment and commitment.
Strategic focus areas
Read more about progress in all areas mentioned above in the section on strategic partnerships and the Managing Director’s Report.

