NBL Brand profile

owned licensed

NRB   Non Returnable Bottle
RB      Returnable Bottle
abv     alcohol by volume

Windhoek
lager

Windhoek
Draught

Windhoek
Light

Tafel
Lager

A premium, natural beer brewed according to the German Purity Law of 1516, using only the finest imported ingredients certified to contain no genetically modified organisms. This beer is mild in bitterness with a distinctive hops flavour, delivering an exquisite taste profile. 4% abv. Consistent Gold Medal winner at the DLG Awards since 2007. A premium quality, natural beer brewed using only the finest imported ingredients. Windhoek Draught is the most sessionable beer in the Windhoek range – ideal for any outdoors occasion. 4% abv. Windhoek Light is a refreshing crisp natural light lager carefully brewed the Reinheitsgebot way using natural ingredients only: malted barley, hops and water. Low in alcohol and kilojoules without compromising on taste, it contains no preservatives or artificial ingredients. 2.45% abv. Tafel Lager is carefully brewed in accordance with the German Purity Law of 1516 using only malted barley, hops and water. Tafel Lager is a fine quality smooth tasting natural lager beer with a wholesome flavour and aroma. The taste can be described as the ideal balance between refreshment, flavour and bitterness. 4% abv.
  • 330-ml NRB
  • 330-ml can
  • 440-ml can
  • 500-ml RB
  • 750-ml RB
  • 30-L keg
  • 330-ml can
  • 440-ml can
  • 440-ml NRB
  • 750-ml RB
  • 50-L keg
  • 330-ml NRB
  • 330-ml can
  • 330-ml can
  • 330-ml NRB
  • 440-ml can
  • 750-ml RB
  • 500-ml RB

Sponsorship/campaigns

Didier Drogba (ended June 2016); Windhoek Jazz Festival, Ongwediva Trade Fair, Groen Namibië, Cheetah Conservation

Sponsorship/campaigns

Packaging updates to pressure sensitive labels and embossed bottles ensuring brand relevance.

Various associations with sport and the outdoors (Currie Cup, Volleyball for All) and international music i.e. Boyz II Men

Sponsorship/campaigns

Fish River Ultra Marathon, Namib Quest, Windhoek Light Xtrail, Pick n Pay Cycling Classic, Ran-a-Ban

Sponsorship/campaigns

The brand recently went through a packaging renovation and broke the 1 million hl volume mark.

Proud sponsor of the national soccer team, the Tafel Lager Brave Warriors.

Australia, Botswana, China, Kenya, Lesotho, Mauritius, Mozambique, Namibia, South Africa, St Helena, Swaziland, Tanzania, United Kingdom, Zambia, Zimbabwe

Available in SADC through agreements with reputable agents

Australia, China

Australia, Botswana, Lesotho, Mauritius, Namibia, South Africa, Swaziland, Zambia, Zimbabwe

Biggest beer brand in Namibia with a national footprint.

Renewed its presence in South Africa through the distribution network of Heineken.

Tafel
lite

Hansa
draught

Urbock

Club
Shandy

Tafel Lite has a smooth, fresh crisp taste with a balanced malty mouth feel. Tafel Lite has 4% abv and 27% less glycaemic carbohydrates per 100-ml when compared to Tafel Lager. Draught is often described as the freshest form of beer. This beer has a relatively low alcohol content of 4% per volume. This fresh product is brewed, using only malted barley hops and water in accordance with the Reinheitsgebot. Urbock is brewed to perfection and distinguished by its rich dark Munich barley malt, giving it a rich malty flavour. Urbock is only brewed once per year and is therefore only available during May each year, in limited quantity. 7% abv. Club Shandy is a quality blend of naturally brewed beer and the finest lemonade. It has a cool, crisp, refreshing taste and is low in alcohol. It makes a great thirst quencher! 2.5% abv.
  • 330-ml NRB
  • 330-ml slender can
  • 20-L keg
  • 30-L keg
  • 50-L served in 250-ml and
  • 500-ml offering
  • 330-ml NRB
  • 30-L keg
  • 330-ml NRB

Sponsorship/campaigns

None

Sponsorship/campaigns

Sponsor of the Oktoberfest in Namibia.

It is also the beer of choice at various carnivals nationally.

Sponsorship/campaigns

Windhoek Woordfees, Namibia Tourism Expo

Sponsorship/campaigns

None

Namibia Namibia Botswana, Namibia, South Africa Namibia

Camelthorn
weizen

VIGO Kiwano;
VIGO Wild Orange;
VIGO Marula; VIGO Marula Lite

Aquasplash

A premium, natural beer brewed according to the German Purity Law of 1516, using only the finest imported ingredients certified to contain no genetically modified organisms. This beer is mild in bitterness with a distinctive hops flavour, delivering an exquisite taste profile. 4.5% abv.

Vigo is a 100% Namibian refreshing non-alcoholic malt based sparkling drink.

NBL naturally remains true to its formula of purity and this new drink is also produced using only the best quality ingredients that can be trusted with no side effects because it is produced without any preservatives.

NBL also produces its own range of Still, Sparkling and Flavoured mineral waters under the AquaSplash label. The AquaSplash range of Premium Waters consists of the following:
  • 330-ml NRB
  • 20-L keg
  • 30-L keg
  • 330-ml NRB
  • 330-ml slender can

UNFLAVOURED:

  • Still: 500-ml, 1-L and 5-L
  • Sparkling: 500-ml and 1-L

FLAVOURED:

  • Honey-Melon
  • Lemon-Lime
  • Marula
  • Peach-Pear
  • Strawberry
  • Wild Berry

All flavoured waters come in 500-ml and 1-L packs.

Sponsorship/campaigns

None

Sponsorship/campaigns

Vigo consumer promotion

Vigo Oteya Road Show

Consumer activations at malls

Launch of Vigo Lite

Sponsorship/campaigns

Lifestyle activities – Sports opportunities

Namibia Botswana, Namibia Namibia

King
Lager

McKane

GUINNESS

Heineken

One of the key ingredients of King Lager and what makes King Lager stand apart from its peers is that it is the first beer in Namibia to contain homegrown Namibian Barley. 5.5% abv. NBL also produces its own range of soft drinks and mixers under the McKane label. The McKane range of Premium Mixers consists of the following flavours:

Sold in over 150 countries around the globe, more than 10 million serves of Guinness are enjoyed each and every day around the world.

Guinness is not jet black, but an intense ruby red which is created from the addition of roasted barley to pure Irish malt. This gives Guinness its darkness and depth of colour. 4.2% abv.

Heineken is probably the most international beer in the world, available in more than 170 countries. This premium beer is brewed with passion under license by NBL in Namibia using only malted barley, hops and water. Heineken connects you to a more enjoyable and inspiring (beer) experience. 5% abv.
  • 750-ml RB
  • 330-ml NRB
  • 440-ml can
  • Tonic Water
  • Soda Water
  • Lemonade

Available in 330 ml slender cans

Tonic: Sparkling Tonic water contains quinine and is a refreshing mixer for gin and vodka.

Soda: Sparkling Soda water, the versatile mixer for spirits.

  • 440-ml can
  • 330-ml NRB
  • 330-ml can

Sponsorship/campaigns

Home grown barley

Boxing

Sponsorship/campaigns

Mixology campaign

Sponsorship/campaigns

None

Sponsorship/campaigns

UEFA Champions League, Rugby World Cup

Namibia, Botswana Namibia, Botswana, Swaziland, Zambia, Zimbabwe Namibia Namibia

Amstel
Lager

Amstel
Lite

Smirnoff Spin
Smirnoff STORM

Amstel Lager has a mildly bitter taste and cheerful character with a wholesome, floral aroma accompanied by hints of hop. Amstel was first established in 1870 in Amsterdam (The Netherlands). Amstel Lager derives its name from the Amstel River, the waters of which also served for refrigeration. 5% abv. As part of our premium portfolio, consumers will now be able to have a wider variety of choice at point of purchase. Amstel Lite is a great tasting quality lite beer at 4% abv that is lower than Amstel Lager in alcohol and calories.

SMIRNOFF SPIN is a spirit cooler consisting of a clear blend of pure Smirnoff® Triple Distilled Vodka with a crisp bite of lemon, delivering a slightly sweet and refreshing taste. 5% abv.

SMIRNOFF STORM is a spirit cooler consisting of pure Smirnoff® Triple Distilled Vodka with a citrus mix. 7% abv.

Available in two packs of 300-ml and 660-ml.

  • 330-ml NRB
  • 330-ml can
  • 30-L keg
  • 330-ml NRB
  • 440-ml can
  • 300-ml NRB
  • 660-ml RB

Sponsorship/campaigns

Leverage off international platform

Sponsorship/campaigns

Music events

Sponsorship/campaigns

Suitable for nightclubs and music events

Namibia Namibia Namibia

 

stellenbrau

Erdinger

premixes

CRAVEN CRAFT® LAGER: Voted top lager at the Global Craft Beer Awards in Berlin in 2014, this light golden-coloured beer features a well attenuated body and a perfect degree of noble hop bitterness. It has a rich foamy head and easy drinking character. A rich malt aftertaste completes this lager to perfection. 4.5% abv.

JONKERS WEISS: A golden-yellow Hefeweizen with a deep, refreshing banana aroma that is rounded off by a delicious fruity accent. Full bodied, with a smooth yeast taste and mildly hopped finish. This Weiss is brewed using the Weihenstephan yeast strain – which is celebrated worldwide for its alluring banana and close aromas. A remarkable Weiss foam head rounds off this beer to perfection. 4.5% abv.

ERDINGER Weissbier with fine yeast: The Ultimate premium wheat beer.

Traditionally matured in the bottle – like champagne. Erdinger Weissbier with fine yeast is brewed according to a traditional recipe and in strict accordance with the Bavarian Purity Law. 5.3% abv.

ERDINGER alkoholfrei: The refreshing isotonic recovery drink. This genuine fitness beverage contains all B‑group vitamins and contains just 25 kcal per 100-ml. <0.5% abv.

J&B Whisky & Soda with a cut of lime

Captain Morgan Black Label Rum & Cola

We are proud to introduce an all-new category to Namibia. A range of refreshing authentic spirit and mixer combinations – ready to go. 6% abv.

Internationally renowned spirits carefully blended with quality mixers for a great taste, every time, any time – in a convenient single serve. 6% abv.

  • 500-ml NRB
  • 30-L keg
  • 330-ml NRB
  • 500-ml NRB
  • 500-ml can
  • J&B Soda
    330-ml NRB
  • Captain Morgan & Cola
    330-ml NRB

Sponsorship/campaigns

None

Sponsorship/campaigns

Desert Dash

Sponsorship/campaigns

None

Namibia Namibia Namibia

Some interesting facts about King Lager

Namibia’s first beer brand containing home grown barley.

Launched in October

2015

The project to supply Namibian barley for King Lager is expected to create an additional

2 500

job opportunities over a

10-year period