Tafel Lager – Namibia’s iconic and most loved beer brand – through our associate, Heineken South Africa, has seen exceptional growth in the South African market over the last two (2) years.
Wessie van der Westhuizen, Managing Director of Namibia Breweries Limited (NBL) – a subsidiary of the Ohlthaver & List (O&L) Group: “Through Tafel Lager – a brand adored and enjoyed by consumers across Namibia and South Africa – we identified the opportunity to further bolster our portfolio of brands in our export markets through expanding our footprint into the export market and increase sales in South Africa in particular. Tafel Lager is performing exceptionally well in this market, which is our biggest export destination, and can be attributed to increased marketing investment into Tafel Lager in 2017. Amongst many other activities this also included the successful sponsorship of the Tafel Lager Griquas Rugby team that has resulted in growth which exceeded our expectations. We are extremely proud to take Namibian pride across our borders and in so doing, create unique consumer and customer experiences.”
Van der Westhuizen went on to say that being one of the only few independent commercial breweries in Africa, NBL is extremely proud to build on this legacy by investing not only in the business itself, but also investing in Namibia and the rest of the African continent at large. “As Namibians we should be bold enough to compete against market leaders. With Tafel Lager, just as we have done before with Windhoek Lager in other markets, we again confirm that we as Namibians, and our brands, can stand proud in a highly competitive market like South Africa. This exceptional performance perfectly reflects our Group’s purpose of ‘Creating a future, enhancing life’, which is not only applicable to Namibia, but every country where our brands are sold and supports our 2019 Vision which is ‘to be the most progressive and inspiring company in Africa’. In fact, our share of benefits and profits from the success of Heineken South Africa flows back into Namibia, paving the way for reinvestment into our country”, Van der Westhuizen concluded.
Namibia Breweries has over the years made significant investment into the Namibian economy and prides itself of its continued support and passion for Namibian sponsorship platforms , amongst others, through its sponsorship of the Tafel Lager Brave Warriors; Windhoek Draught Welwitschias; regional soccer tournaments, and many more.