Purpose-driven execution supports strategy

NBL’s journey to the O&L Group’s Vision 2019 is directed by the Group’s strategic framework. This framework aligns the Group’s vision, values and leadership competencies to foster a common understanding of why the Group does what it does in order to achieve purpose-driven execution of NBL’s business objectives. The strategic framework is set out below:

The Group’s purpose is guided by three strategic focus areas. The NBL Senior Leadership Team takes full ownership of the strategic framework and reports regularly on progress against the four metrics for Vision 2019. Extensive work has been done over the past few years to ensure that employees’ individual purposes connect to the Group purpose, thereby ensuring sustainable alignment with and commitment to the strategic focus areas.

Strategic focus areas

Read more about progress in all areas mentioned above in the section on strategic partnerships and the Managing Director’s report.